Customers are the lifeblood of your business. Their loyalty to your brand has a great impact on your sales. So it makes perfect sense that you invest money, time, and effort in making them happy. Essentially, it means aligning their experience doing business with you with their expectations.

But beyond that, you can do more than just giving them satisfaction with the product or services you offer. Go out of your way to delight your customers by doing these industry-proven practices:

Listen to their feedback.

The simple act of listening does wonders to how your customers perceive your company. Give them convenient venues for them to comment on your products or services so that you can better understand their needs and tweak your offerings accordingly. Make them also feel that you value their opinions. One great example is to reply to comments on Facebook and Twitter (just don’t waste your time with the trolls).

Show them your appreciation.

Saying “thank you” every chance you get is great for letting them know that you’re happy having them as partners in your business. But take a step further by offering freebies and discounts, sending greeting cards, and even hosting a customer appreciation event.

Make your website user-friendly and easy to navigate.

Many companies don’t invest enough in user experience design when building their websites. Fancy and attention-grabbing graphics won’t be of much use when a customer finds it hard to find a particular item on your product catalog or the all-important shopping cart. Worse, when your site pages load very slowly, you’re just making them want to switch to the competitor.

Taking every step and effort possible to impress your customers and make them want to keep doing business with you will go a long way for the growth of your business.

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