In many aspects, B2B is similar to B2C, but there are a few different aspects that make B2B unique. Some complexities make it challenging for a business to sell to another online. Businesses have specific requirements, unlike consumers.
With the rise of B2B platforms, business people interested in making a profit from selling to businesses will need to do more than throw in a few marketing tricks.
The success of a B2B establishment starts when you choose the right platform. But how do you do this?
Features and Functionality
Whether it is a customized platform or not, you need a platform that meets all special needs of other businesses.
As such, you need a platform that first features a responsive design to accommodate buyers using different devices.
Your buyers will be accessing the platform and your business through different devices including PC, Mac, tablet or phone. Any content should be rendered appropriately on all these devices.
The B2B e-commerce platform should allow customers to find solutions to their problems within your establishment without much help.
This kind of self-service design coupled with customer-specific pricing will get your business to another level. Besides specific prices, the platform should allow you multiple payment options.
Flexibility to meet different customer needs is key to your success. You need to be able to make changes on the B2B e-commerce platform with ease any time.
What Type of a Platform Do You Need?
There are different platforms, the most basic being hosted and cloud-based. A hosted platform, also referred to as an on-site platform, means you have to install the software on-site and find and maintain the servers this software runs on.
Fully hosted platforms, or cloud-based platforms, means that the service providers host the platform making it accessible from any browser.
Differences in these platforms have effects on maintenance, customizations, security, costs and PCI compliance.
If this is your first B2B e-commerce platform, you will need out-of-the-box platforms where you have templates to design different aspects of the site.
Experienced webmasters can choose open-source platforms which allow them to modify the platform code.
You need to consider maintenance, security, and costs. The security system offered by the platform plus the customer support should meet the needs of your business.
A good B2B e-commerce platform should integrate with other platforms with ease, including payment platforms.
This lets you marry your online and offline channels harmoniously. For a multichannel seller, integration enhances customer experience.
Most platforms today are designed to handle information that comes from suppliers by integrating with POS systems.
Choose platforms that are easy to integrate – you can be assured of that by asking the right questions upfront and checking out customer reviews.
Choosing the right B2B e-commerce platform takes time – you have to research well before investing money.
FPX are experts in B2B marketing, and they can help you get the right platform for your business, in addition to helping you solve our business’ marketing problems.
The platform you choose should help you achieve your short-term, and long-term goals so take your pick wisely, considering all relevant factors.
Which implementation method makes the most sense for your business? Here are the three most common methodologies and what they mean for you and your team: https://t.co/TIGZecZ6rQ #CPQ #implementation #B2B #omnichannel
— FPX (@FPX) March 12, 2018